Designer Éric Gizard – Paris.
Nowa is a classic, thin and refined watch for men and women.
NOWA
travel around the clock
“Nowa” wanted a video to present the main feature of its new smartwatch. No complicated settings for once but simply when you travel, the hands move by themselves on the good time zone. The budget and the time were limited (as usual) and I had to find a solution to show people traveling … without traveling … it would be too expensive. That’s how the idea of a girl in her bedroom imagining all the places she’s going to visit while preparing her suitcase was created: One set, one model, four countries.
THE COMMERCIAL
Director: Steven Jan
Sound: Thibaut Quinchon
Music: Tchaikovsky – Russian Dance